Expo 2025 Osaka｜Complete Guide to the Italy Pavilion

Introduction: Discover the Beauty and Innovation of Italy at the Expo

Set to open on April 13, 2025, Expo 2025 Osaka will welcome over 150 countries and regions from around the world. Among the standout European participants is the Italy Pavilion — a space where tradition meets innovation, and art blends with sustainability.

In this guide, we’ll walk you through the theme, major attractions, reservation requirements, and Italian food & merchandise you can enjoy — all based on the latest official information.

1. What Is the Italy Pavilion? Theme and Key Attractions

The Italy Pavilion’s concept (tentative) is “Sustainable Beauty” — showcasing Italy’s world-renowned aesthetics, craftsmanship, and sustainable technologies.

Expected Highlights:

• Architecture & Design: Artistic structures using recycled and circular materials

• Fashion Innovation: Sustainable textiles and 3D-printed garments

• Italian Cuisine: Fusion of traditional recipes with modern values like slow food

• Interactive Displays: Live crafts demonstrations and hands-on cultural workshops

It’s more than a pavilion — it’s a living expression of Italy’s past, present, and future.

2. Do You Need a Reservation? Here’s What We Know

As of June 2025, the organizers have announced that reservations will be required for certain time slots at the Italy Pavilion.

When Reservations Are Likely Needed:

• Highly popular attractions and immersive exhibits

• Workshops and guided cultural experiences

• Weekends, holidays, and peak periods like Golden Week

Additionally, the pavilion may implement entry limits, timed tickets, or same-day distribution of numbered entry slips depending on crowd levels.

3. How and When to Make a Reservation

Reservations will be available through the official Expo 2025 app and website.

How to Reserve (Expected Flow):

1. Purchase an Expo admission ticket and log in to your Expo account

2. Select the Italy Pavilion from the pavilion list

3. Choose an available time slot and confirm

4. Receive a QR code for entry on your visit date

The app is scheduled for release between late 2024 and early 2025, and will support multiple languages including English and Japanese.

Reservation Timeline:

• Phase 1: Opens around February 2025 (limited slots)

• Full Reservation Launch: Expected in early April 2025, just before the Expo opens

4. Visiting with Friends or Family? Important Notes on Group Booking

If you’re coming as a group or family, the Expo system will allow one person to reserve for multiple visitors — with some limitations.

• Up to 5 people per reservation (subject to change)

• May require pre-registration of all guest names and ticket numbers

• Each visitor may need to present their own QR code upon entry

• Priority slots for seniors and visitors with disabilities may be available (TBC)

Be sure to confirm your group’s details and share the codes before your visit!

5. Italian Food & Merchandise: Another Must-See Experience

No visit to the Italy Pavilion is complete without indulging in its authentic cuisine and stylish souvenirs.

Food & Experience Highlights:

• Real Italian gelato, espresso, pizza, and pasta

• Italian wine tasting (for ages 20 and up)

• Coffee barista workshops and food masterclasses (some may require advance booking)

Shopping & Memorabilia:

• Special Expo-limited items from Italian brands

• Eco-friendly tote bags, notebooks, and T-shirts

• Digital souvenirs like collectible NFT stamps and virtual postcards

Conclusion: Book Early and Enjoy Italy’s Finest at Expo 2025

The Italy Pavilion offers a rich blend of art, innovation, and sustainability, making it one of the most anticipated experiences at Expo 2025 Osaka. Due to high interest, advance reservations for some exhibits and time slots will be necessary.

Make sure to download the official Expo app, plan your day ahead, and secure your spot early. With proper preparation, you’ll enjoy everything Italy has to offer — without the crowds.